Pengaruh Kualitas Produk, Harga, Promosi dan Tempat Pendistibusian Terhadap Keputusan Pembelian Sepeda Motor Yamaha Pada Perusahaan Tjahaja Baru Bukittinggi
DOI:
https://doi.org/10.31539/costing.v1i1.16Abstract
Yamaha as a growing automotive company today realizes the importance of strategy in winning market competition.This research aims to determine the effect of product quality, price, promotion and istribution place on purchasing decision of yamaha motorcycle in Tjahaja Baru Bukittinggi. Sample of this research are 96 customers who buy Yamaha motorcycle in company Tjahaja Baru Bukittinggi which is chosen by accidental sampling technique.Variablesused in this research are of Product X1, Price X2, Promotion X3 and Distribution X4 as independent variable and purchase decision as dependent variable. Data analysis technique used is multiple linear regression.The result of this study indicate that the product, promotion and distribution have a positive and significant effect on purchasing decision of Yamaha motor in company Tjahaja Baru Bukittinggi, while price has a positive but not significant effect on purchasing decision of Yamaha motor in company New Tjahaja Bukittinggi.
Keywords: Products, Price, Promotion, Distribution, Buying decision
References
DAFTTAR PUSTAKA
Asshiddieqi, F. (n.d.). ANALISIS PENGARUH HARGA , DESAIN PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN ( Studi Kasus pada Produk Crooz di Distro Ultraa Store Semarang ), 1, 1–9.
Halim, A., Manajemen, J., Ekonomi, F., Abdurachman, U., & Unars, S. (2004). Pengaruh Bauran Pemasaran Terhadap Tingkat Penjualan Kerupuk Pada UD . Subandi Rogojampi Banyuwangi.
Khulud, H. (n.d.). ANALISA PENGARUH BAURAN PEMASARAN TERHADAP VOLUME EKSPOR ( Studi dengan Pendekatan Biaya pada Komoditi Kopi di PT . Asal Jaya ), 32(2), 53–58.
Kusumadewi, N. W. (n.d.). ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP VOLUME PENJUALAN PADA PT . HATTEN BALI DI KOTA DENPASAR Kadek Martika Puspita Sari 1 Fakultas Ekonomi dan Bisnis Universitas Udayana ( Unud ). Bagi sebagian orang kebutuhan akan, 5(5), 3080–3105.
Nuramsyah, A. S., Bauran, P., Terhadap, P., Penjualan, P., Nuramsyah, A. S., Julianto, D. E., & Handini, Y. D. (n.d.). Pengaruh Bauran Pemasaran Terhadap Peningkatan Penjualan Semen Holcim Pada Gerai-Gerai PT . Panahmas Dwitama Distrindo Jember In Panahmas Dwitama Distrindo , PT Outlets Jember ).
Nurcahyo, F. (n.d.). PENGARUH BAURAN PEMASARAN TERHADAP VOLUME PENJUALAN PADA RESTORAN MCDONALD ’ S DELTA PLAZA SURABAYA, 5.
Program, D., Manajemen, S., Ekonomi, F., & Tamansiswa, U. (n.d.). PENGARUH BAURAN PEMASARAN JASA TERHADAP, 3(3), 121–157.
