PENGARUH GREEN BRAND INNOVATION DAN GREEN SATISFACTION TERHADAP LOYALITAS PELANGGAN MELALUI KUALITAS LAYANAN (STUDI KASUS: COFFEE SHOP AREA MALANG, JAWA TIMUR
DOI:
https://doi.org/10.31539/costing.v6i1.13175Keywords:
Green Brand Innovation, Green Satisfaction, kualitas layanan, loyalitas pelanggan, coffee shop di Malang.Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh Green Brand Innovation dan Green Satisfaction terhadap loyalitas pelanggan melalui kualitas layanan pada coffee shop di Malang, Jawa Timur. Penelitian ini menggunakan desain studi kuantitatif dengan sampling acak sederhana dan alat ukur yang valid dan reliabel. Hasil analisis menunjukkan bahwa inovasi merek, kepuasan konsumen, dan kualitas layanan berpengaruh signifikan terhadap loyalitas pelanggan. Oleh karena itu, pengelola coffee shop perlu mempertimbangkan strategi pemasaran yang tepat, seperti meningkatkan inovasi merek, memberikan kualitas layanan yang lebih baik, dan menciptakan program loyalty program. Penelitian ini memberikan wawasan yang penting bagi pengelola coffee shop dalam meningkatkan kepuasan dan loyalitas pelanggan mereka di masa depan.
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Kiumarsi, S., Isa, S. M., & Jayaraman, K. (2015). Determinants of service quality on service loyalty: The mediating role of customers’ satisfaction and brand equity. Problems and Perspectives in Management, 13(2), 347–356.
Krawczyk-Sokołowska, I., & Caputa, W. (2023). Awareness of network security and customer value – The company and customer perspective. Technological Forecasting and Social Change, 190(March). https://doi.org/10.1016/j.techfore.2023.122430
Laely, N. (2016). Analisis Pengaruh Kepercayaan dan Harga Terhadap Loyalitas Pelanggan Dimediasi Kepuasan Pada PT. Telkomsel di Kota Kediri. Ilmu Ekonomi & Manajemen, 3(2), 61–74.
Laely, N., Djunaedi, D., & Rosita, D. (2020). Pengaruh Customer Relationship Marketing dan Kualitas Layanan Terhadap Kepuasan : Studi Konsumen McDonald ’ s Kediri. Ekonika : Jurnal Ekonomi Universitas Kadiri, 05(05), 2.
Laely, N., Lidiawan, A. R., Arifin, M., & Atamina, L. L. (2022). Holistic Marketing To Improve Industry Image of Banking Pemasaran Holistik Untuk Meningkatkan Citra Industri Perbankan. 3(November), 3617–3633.
Laely, N., Manajemen, P. S., Ekonomi, F., & Kadiri, U. (2019). Pengaruh Harga, Karakteristik Produk, Kualitas Pelayanan Dan Kepuasan Terhadap Loyalitas : Studi Pelanggan Kopi Janji Jiwa Jilid 201. 201(1), 1–19.
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Manson, S., Campera, M., Hedger, K., Ahmad, N., Adinda, E., Nijman, V., Budiadi, B., Imron, M. A., Lukmandaru, G., & Nekaris, K. A. I. (2022). The effectiveness of a biopesticide in the reduction of coffee berry borers in coffee plants. Crop Protection, 161(August), 106075. https://doi.org/10.1016/j.cropro.2022.106075
Mudjahidin, Fatika, H. L., Aristio, A. P., & Junaedi, L. (2021). Intention to use buy online-pickup in store of coffee shop. Procedia Computer Science, 197(2021), 591–598. https://doi.org/10.1016/j.procs.2021.12.177
Ogiemwonyi, O., Alam, M. N., Hago, I. E., Azizan, N. A., Hashim, F., & Hossain, M. S. (2023). Green innovation behaviour: Impact of industry 4.0 and open innovation. Heliyon, 9(6), e16524. https://doi.org/10.1016/j.heliyon.2023.e16524
Ong, J. O., & Pambudi, J. (2014). Analisis Kepuasan Pelanggan Dengan Importance Performance Analysis Di SBU Laboratory Cibitung PT Sucofindo (Persero). J@Ti Undip : Jurnal Teknik Industri, 9(1), 1–10. https://doi.org/10.12777/jati.9.1.1-10
Pereira, D., Giantari, N. G. K., & Sukaatmadja, I. P. G. (2016). Pengaruh service qaulity terhadap satisfaction dan customer loyalty koperasi dadirah di Dili Timor-Leste Fakultas Ekonomi dan Bisnis Universitas Udayana, Bali, Indonesia. E-Jurnal Ekonomi Dan Bisnis Universitas Udayana, 5(3), 455–463.
Prado, S. G., Collazo, J. A., & Irwin, R. E. (2018). Resurgence of specialized shade coffee cultivation: Effects on pollination services and quality of coffee production. Agriculture, Ecosystems and Environment, 265(June), 567–575. https://doi.org/10.1016/j.agee.2018.07.002
Pratiwi, R. R. (2016). Hambatan dan Strategi Pengembangan Usahatani Kopi dalam Upaya Peningkatan Produksi. Economics Development Analysis Journal 5, 5(2), 446–455.
Prieto-Sandoval, V., Torres-Guevara, L. E., & García-Díaz, C. (2022). Green marketing innovation: Opportunities from an environmental education analysis in young consumers. Journal of Cleaner Production, 363(September 2021), 132509. https://doi.org/10.1016/j.jclepro.2022.132509
Putra, F. C. (2019). Analisis pengukuran tingkat kualitas pelayanan terhadap kepuasan pelanggan dengan metode service quality (servqual) yang diintegrasikan dengan metode importance performance analysis (ipa). Univeristas Islam Indonesia.
Putra, Y. P., & Puspita, N. V. (2020). Pengaruh Pengalaman Wisatawan Terhadap Minat Berkunjung Kembali Pada Lokasi Dark Tourism – Gunung Kelud, Kediri. Jurnal Ekbis, 21(2), 116. https://doi.org/10.30736/je.v21i2.507
Putra, Y. P., Safi’i, I., & Ruhamak, D. (2017). Pengaruh E-Service Quality terhadap E-Loyalty melalui E-Satisfaction pada Pengguna E-Banking di Kota Kediri. Seminar Nasional Dan Call for Papers (SENIMA 3), 432–440.
Rahmaddiansyah, Fajri, & Utami, C. V. (2015). Analisis Loyalitas Konsumen Terhadap Minuman Kopi Robusta Di Kota Banda Aceh. Agrisep, 16(2), 77–85. https://doi.org/10.24815/agrisep.v16i2.3050
Rizki, E. F., Juliati, R., & Praharjo, A. (2021). The Effect of Product Quality and Service Quality on Repurchasing Intention. Jamanika (Jurnal Manajemen Bisnis Dan Kewirausahaan), 1(4), 247–254. https://doi.org/10.22219/jamanika.v1i4.19407
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2022-12-01
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